Sunday, May 23, 2010

Pocket Pro



If you have a DSLR, you probably have a lot of "gear" to go with it. The multitude of lens and accessories give greater creative control over the images you make. But this gear can weigh a lot and take up a fair amount of space. So much so that many people don't lug around their full compliment of gear when on vacation, or traveling around on a daily basis. The result can be many missed photo opportunities. Sony Proposes to solve the weight/size problem with the introduction of a new line of point-and-shoot portable cameras with interchangeable lens.

Sony has announced the NEX series that feature a 14mp sensor and (at introduction) two lens designed specifically for this camera. The top of the line model is the NEX-5 that retails for $700.00 with an 18-55mm lens. In addition to its small size and large LCD screen, it features the ability to take high definition video at broadcast quality (1080/60i). It also features "sweep panorama" that allows a user to create a panorama in camera, and a "live view" for shooting. There will also be a number of accessories available such as an optical view finder and fisheye lens. It is packed with a number of other features that in combination with its size means you don't have to sacrifice creative control to gain portability.

The cost of this camera with it's most useful accessories will put it in direct competition with many advanced pro-sumer cameras offered by Nikon and Cannon. But the addition of very hi-def video, it's size and features make it an attractive alternative to its larger competitors, and also a great second camera for on-the-go.

You can view the product announcement, specifications and features at: www.sonystyle.com under "discover" > "new products" and marvel at how the future of photography is getting smaller.

1 comment:

Anonymous said...

Unfortunately Sony hasn't executed particularly well on its current line-up of DSLR cameras so it will be interesting to see what happens with yet another camera series with its own unique lens mount.

The real competition here will not be Nikon or Canon (who don't yet have any cameras in this market) but rather Olympus and Panasonic with their well-received Micro Four Thirds cameras.